PaperChain Report
Two Powerful Statements About SRDS
1- Greg Birkett wanted to share a personal success story regarding SRDS. “We just received (2) 1/4 page ads at $528.00 for a pharmaceutical company and the order came from Pennsylvania. An agency we have never dealt with before so I emailed them to ask how they found us...they used SRDS.
I know that we have not had funding to do much lately, but I truly feel our SRDS partnership has been a positive thing for PaperChain, and a reason we all need to ask our boards to continue funding this important member benefit.”
2- Jack Guza responded to Greg’s email with this story. “Speaking of SRDS…I received a Request For Information last Friday, August 26 from a Media Planner at The Integer Group. She noted that she found our association via SRDS Newspaper Advertising Source!”
FYI - Jack
Jack Guza - Executive Director – Community Papers of Michigan
Here Is What PaperChain Stands For
P is for pride. Free paper publishers have pride in their products, their staff and the community they serve.
A is for audits. Audits are the first step in gaining the much needed recognition of media buyers.
Pis for perception. The perception of community papers is not the reality of the papers.
E is for enthusiasm. The free paper industry is extremely enthusiastic about PaperChain.
R is for results. Advertiser across the country have been using community papers for years because they get results.
C is for customers. We serve both customers as readers and clients.
H is for help. Community paper people are always willing to help each other.
A is for action. We are always willing to take action to help our customers, offering suggestions, encouraging customers in how to increase their bottom line.
I is for integrity. The integrity of the community papers is proven time and again with the audits.
N is for never giving up. Community papers are persistent in striving for excellence.
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